Alan Watts, in looking at social issues was quite concerned with the necessity for international peace, for tolerance and understanding among disparate cultures. He also came to feel acutely conscious of a growing ecological predicament; as one instance, in the early 1960s he wrote: "Can any melting or burning imaginable get rid of these ever-rising mountains of ruin -- especially when the things we make and build are beginning to look more and more like rubbish even before they are thrown away?"
Watts felt that absolute morality had nothing to do with the fundamental realization of one's deep spiritual identity. He advocated social rather than personal ethics. In his writings, Watts was increasingly concerned with ethics applied to relations between humanity and the natural environment and between governments and citizens. He wrote out of an appreciation of a racially and culturally diverse social landscape.
Since the inception of alanwattspodcasts.com by his son Mark Watts, and the success of internet based user-generated videos, many of Alan's audio contents have been made into videos.
As part of his growing popularity, Matt Stone and Trey Parker—creators of the animated series South Park—have also contributed a video tribute by animating some of his lectures. This has spawned a culture of many hundreds of user animated videos all around the net.
In October 1973, Watts returned from an exhausting European lecture tour. He died of heart failure in his sleep at his home on Mt. Tamalpais the following month, at the age of 58